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Hero Clothing announces expansion and launch of online store
Hero Clothing (Hero Clothes), based out of Jacksonville and Miami, Florida, today announced the launch of heroclothing.com. The site is produced by primary owner Joshua Ellis, graphic designer Angel Aramboles, and site programmer Jamal Waring.


Contact: Angel Aramboles
yourhero@heroclothing.com

HEROCLOTHING.COM LAUNCHES ONLINE STORE

Hero Clothing continues expansion with online web presence

/24-7PressRelease/ - JACKSONVILLE, FL, September 06, 2006 -- Hero Clothing (Hero Clothes), based out of Jacksonville and Miami, Florida, today announced the launch of heroclothing.com. The site is produced by primary owner Joshua Ellis, graphic designer Angel Aramboles, and site programmer Jamal Waring.

Known for their "sick and twisted fashions," Hero Clothing has sought out to give their customers something different and out of the box. The target audience is primarily young men and women in their late teens to late 20s.

In addition to the merchandise that is already available on the web site Hero plans on adding belts, hats, capris, jeans, and much more.

"The fact that we're twisting fashion into a culture it didn't belong to proved entertaining for us. Now clubs that wouldn't allow in jerseys had no choice but to allow these modified suits in and places that tried to keep the dress code up couldn't help but admire the demolished denims and skuffed up Madden shoes," said Josh Ellis.

Hero has established relationships with personnel in the entertainment world and is looking to establish new ones in the future. "We've got some contacts at Spike TV and MTV so we're thinking big so we've only scratched the surface," added Ellis.

Founded in 2004, Hero Clothing looks to further expand it's stores around the United States.

About Hero Clothing
Hero Clothing started one night at a local nightclub when one of the, now, owners couldnt get in. After waiting in line to get into one of the clubs in our area he got in the door to realize that there was a a "no tennis shoes policy." So he started to leave in his DKNY pants and Gucci sneakers. A last minute turn to see what the rest of the line revealed alot more than he expected though. The person directly behind him was wearing a pair of Wal-Mart work boots...STILL dirty. A twenty dollar pair of boots was allowed in but GUCCI sneakers werent?!? Something was wrong with this and he went home and went straight to work to fix it. Sewing jersey numbers on suit coats and smearing paint on nice pants. Twisting fashion into a culture it didn't belong proved entertaining. Now clubs that wouldn't allow in jerseys had no choice but to allow these modified suits in and places that tried to keep the dress code up couldn't help but admire the demolished denims and skuffed up Madden shoes.
Here we are now 3 years later producing these fashions for you. We are going to release our entire line over the next year allowing you a little time to get used to this new twisted culture we created.
For more information visit www.heroclothing.com

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Press Release Contact Information:

Angel Aramboles
Hero Clothing
Hero Clothing
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